Did you know that almost all customer-related issues arise during the after-sales and onboarding processes?

Anyone who has worked directly with customers, especially SMEs, coaches, consultants, or agencies with less than ~100 clients, knows this scenario very well.
You'll be able to close a deal and look forward to working with the client. However, they become problematic over time, causing stress and payment issues.
In most cases, these problems stem from a flawed onboarding process. If the initial collaboration is not handled cleanly, it sets the stage for failure.
If you struggle to retain customers in the long run, you won't be able to stand out against your competition.
If your customer experience is only average, you often face these issues:
- Inaction from customers: They are passive and do not feel responsible. You can't deliver the desired results, and your customer blames you, leaving a negative review that damages your reputation.
- High bounce rate & no extensions: Customers are dissatisfied with the service, feeling misunderstood and abandoned because of delayed responses. They want to end the collaboration or not renew it.
- Laborious fulfilment: Dealing with your customers consumes a lot of time as you have to ask and explain everything multiple times. Customers often need several repetitions before understanding what needs to be done.
- No growth potential: Long-term scaling is impossible if your customers keep leaving, and you are constantly under pressure to acquire new ones - a downward spiral.
You can see that an excellent after-sales and onboarding service is crucial for your business success.
APEX solves this problem with a personalised Learning Management System (LMS) to serve as a robust onboarding system to upskill them. It allows you to highly systematise your fulfilment, delivering excellent customer results with minimal effort.
This is the key to retaining customers and scaling predictably and securely to high 5- and 6-figure monthly revenues through existing customer business.
Feel free to subscribe for more tips on enhancing business processes like those in this blog to reduce your onboarding efforts by up to 85%!

Jousef Murad
Author
Engineer, Marketer & Founder of APEX